3 Methods of Digital Marketing on Facebook
Digital marketing around the world is receiving attention from important small and large companies. Digital marketing is different from traditional marketing methods, it is a practical, reliable and positive method that meets the customer’s experience. Digital marketing does not have the feature of being stuck in a narrow space like traditional marketing methods. Digital marketing has no boundaries, wherever users are in the world, businesses offer their products to their users through technological devices such as phones, computers, tablets. Among the social media platforms that make digital marketing unlimited, Facebook is among the most remarkable social media applications that provide the opportunity to touch people’s lives and closely follow their needs, and the market place, groups, business pages, which it hosts on Facebook make it even easier to do digital marketing. Thanks to these environments that Facebook hosts, you can carry out your digital marketing on Facebook platform.
Facebook has millions of active users. These active users should be seen as active customers for small and large businesses, because people who spend most of their time on social media platforms such as Facebook can see the products on the pages of the brands and shop by using the communication and shopping options on these products.
How should a business page be?
Facebook da dijital pazarlama yapmak ve markanızın tanınırlığını arttırmak için tıpkı gerçek hayatta bir dükkan açar gibi facebook da sayfa açmalısınız. Facebook da açtığınız sayfada markanızın logosunu profil resminde yer almasıyla markanızın kullanıcılar tarafından görünmesini tanınmasını sağlamalıdır. Markanızın ürünlere odaklı bir paylaşım planı olacağı için sayfa ayarlarlarından paylaşım şablonlarınızı alışveriş ürünlerine uygun olarak ayarlamalısınız daha sonra sayfanızın hitap edeceği kitlenin beklentilerine uygun olarak ürünlerinizin bilgilerini eklemeli bununla birlikte markanızın iletişim ve adres bilgileri de mutlaka yer almalıdır. Ürünlerinizi paylaşırken bilgilerini eklemeli sahip olduğunuz web siteyi belirtmelisiniz çünkü kullanıcılar web site üzerinden diğer ürünlere bakabilir veya kargo seçenekleri ile sipariş verebilir.
Facebook has a market place application, which includes e-commerce sites in our country and today. Market place application offers a simpler practical method compared to other e-commerce sites. Market place is of great importance in terms of digital marketing, on this platform, you can offer the products of your brand directly to the users, you can bring the products people are looking for by choosing your keywords correctly.
Why are facebook groups where users come together around the same or different thoughts important for digital marketing? Facebook groups bring people together and the easiest way to promote your products is to be in these groups because groups can easily determine what your target audience is. If you are working for the marketing of products on the fashion or food sector and you want to present the products to the mass in a short way, you should take part in such clothing and catering groups and share your products here, this may be a labor and time-consuming effort, but the number of users in these groups is high and your correct digital marketing techniques. You can be successful within. Presenting your products to groups can be a really effective method, but it is very important to create a market of your own brand because the group your brand is in may also be rival brands and you may not be able to promote your products as you wish. If you establish your brand’s own group, you can become an eco-system in marketing, you can freely offer your products to groups of ready-made customers and apply methods that will stimulate the customer for shopping, such as discounts or sweepstakes to customers in this group. Thanks to the group you have established, you can easily promote your brand and communicate with customers and earn income.